CRM & Social CRM Discussion with Denis Pombriant

Social CRM — Social Media Adoption Research Findings

CRM analysts Denis Pombriant and Esteban Kolsky recently delivered a research report titled Social Media: State of Adoption. In this discussion with Denis, we examine how business leaders are effectively aligning social media with existing business strategies, where social media remains under-utilized, how organizations are deploying internal social networks and the most common obstacles that continue to stand in the way of social media payback and ROI.

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