Marketo — Explains Social, Mobile & the Future of Marketing Software
Social Marketing, Mobile Marketing & a Marketing Platform Consolidation
Marketo CEO, Phil Fernandez, explains how marketing software is tapping social media and social CRM to constructively respond to the change in control from seller to buyer. He shares how companies that adopt social business strategies, with fundamental prerequisites such as transparency and trust, are enabled with a powerful new channel to customer purchases and relationships. Phil describes how mobile is accelerating purchase cycles over the web, social and other channels and how location based and contextual marketing offers a significant new business opportunity. Phil also shares how the marketing software industry will evolve with the emergence of comprehensive marketing platforms to consolidate an incredibly fragmented marketing software market.
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