Marketo — Explains Revenue Performance Management

Revenue Performance Managmeent Benefits & How To Get Started

Marketo CEO, Phil Fernandez, explains the business development strategy of Revenue Performance Management (RPM), how it solves the business problem of revenue growth, how it brings both visibility and predictability to revenue progress (or lack thereof), how a business leader or marketer can get started deploying an RPM strategy, and the benefits derived from Revenue Performance Management success, including a 20 to 40% increase in revenue performance.