In addition to its Epiphany marketing software solution which literally kicked-off the marketing automation software industry, Infor has entered the B2B marketing software space with Inforce Marketing. Designed for the small and midsize business (SMB) market and built on the Force.com platform, Inforce Marketing shows tight integration with Salesforce.com CRM, Marketing Resource Management (MRM) and Infor ERP applications to support end to end, high volume business processes such as the quote to cash cycle which spans both front and back office business systems. The marketing automation software assesses leads for fit once they enter Salesforce.com, gauges how closely a lead matches the company's ideal lead criterion, and re-optimizes the lead follow-up prioritization automatically. Infor Inforce Marketing aims to better link sales and marketing, drive more qualified leads for the sales team, deliver improved visibility into lead optimization and demonstrate marketing's contribution to revenue.
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