CRM Industry Month End Review for July 2012

CRM Idol, Kana, Gamification and a CRM Bus Tour Lead The Month's News & Events

The most touted events occurring in the CRM industry during July 2012 included the kick-off of CRM Idol season 2, the Kana acquisition of Sword Ciboodle, the advancement from concept to solution for a relatively new disruptive technology called gamification and a never before done CRM educational road trip called The CRM Bus Tour.