Marketing Software's Top Benefits — More Conversions, Leads and ROI
Marketing software is expanding beyond the enterprise market and select industries such as hi-tech, and publishers such as Act-On Software are contributing to increased marketing software adoption by start-ups and the small and midsize (SMB) markets. But marketing software adoption remains in its infancy, in fact, Act-On Software CEO Raghu Raghavan shares that only about 5 percent of the market has deployed marketing automation software, and also describes how and why the remaining 95 percent will follow. Raghu also explains how social media is being deployed from both a defensive strategy to guard reputation and respond to disgruntled customers, and an offensive strategy to promote content, extend campaign reach, increase awareness, identify new sale opportunities and engage customers in social channels. Finally, Raghu speaks to the bottom line benefits of marketing software, including more leads, more conversions and increased ROMI (Return on Marketing Investment).
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