CRM Software
 
CRM RSS CRM on Facebook CRM on Twitter CRM on Google+ CRM Software Videos
Videos HCM Podcasts Blog Categories
CRM Reviews
 Customer.tv CRM Tata

CRM Advice from Tata
CRM

A CRM Software Discussion with Basky of Tata

In his role as Global Head of CRM for Tata Consultancy, Baskaran "Basky" Natarajan, identifies the top business challenges facing customers and the most cited objectives businesses seek to achieve when deploying or advancing their CRM strategies and supporting CRM software applications. He also shares CRM software trends, and the successive shifts from operational CRM, to analytical CRM, to collaborative and social CRM. Basky advises business leaders entering a CRM software selection process to focus on the four pillars of functional, technical, vendor viability and value for cost, and then when planning for CRM software deployment, be sure to start with clear objectives and a defined baseline performance in order to later measure progress and ROI. Finally, he notes that senior management buy-in and user adoption remain the most cited risks in CRM software deployment, thereby requiring business leaders to create mitigation strategies for these risks well in advance of project kick-off.

comments powered by Disqus

Videos Related CRM Videos
CRM

Oracle CRM
Sales Planning & Execution Systems

CRM TalkRelated CRM Podcasts
CRM

Social CRM with Brent Leary
Social CRM

Categories

Strategies

Contact Centers

CRM

CRM Month End Reviews

CX

Marketing Automation

Mobile CRM

Social CRM

Podcasts

Technologies

Act-On Software

Demandbase

Eloqua

HubSpot

Infor

Infusionsoft

Marketo

Oracle

Pardot

Salesforce.com

Silverpop

SugarCRM

 

hr

HCM TV
About hcm Contact hcm Sitemap hcm Privacy hcm Terms