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Social CRM & Mobile CRM Advice
CRM

A Social & Mobile CRM Discussion with SoftClouds

In this CRM video discussion with Christian Schilling, VP, and Bala Ramachandran, CEO of SoftClouds, the CRM consultants challenge the conception that SaaS or cloud CRM results in lower total cost of ownership (TCO), and many times in fact, cloud CRM results in higher TCO, particularly as data and business processes expand. However, they do advise that many companies prefer cloud CRM software due to other benefits such as fast time to value, more business agility and better enablement of social, mobile and other disruptive technologies. The CRM discussion also shares advice in social media and mobile CRM adoption, including the BYOD (Bring Your Own Device) trend along with its data security implications. Finally, we address the most common CRM software deployment risks, including CRM software fit and the need for customization, and how business leaders can mitigate these risks.

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