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 Customer.tv Social CRM Paul Greenberg

Social CRM — Lessons and Insights For Success
CRM

CRM Podcast Discussion with Paul Greenberg

To tackle the practical questions surrounding social CRM planning and adoption—such as how to get started, top benefits, performance metrics, critical success factors and factors contributing to project failures—we went to the source. Paul is President of The 56 Group, blogger at PGreenblog and ZDNet's Social CRM: The Conversation and quite literally the guy who wrote the book on customer relationship management.

Social CRM


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36 minutes, 30 seconds (36:30)

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