CRM & Social CRM Discussion with Chris Bucholtz

Social CRM — Use Cases, Benefits, Paybacks & Risks

Social CRM (sCRM) is delivering increased customer engagement and revenues for many early adopters. However, too many businesses have yet to extend their Customer Relationship Management strategies and technologies to capitalize on this business opportunity. In this discussion with CRM and social CRM expert Chris Bucholtz, we examine social CRM adoption, use cases, benefits, payback and risks.

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