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 Customer.tv Marketing Software Phil Fernandez

Revenue Performance Management and the Cure for Revenue Dysfunction
CRM

Marketing Automation Software Discussion with Phil Fernandez

Phil Fernandez, CEO of Marketo, clearly explains how a historical failure in sales and marketing alignment along with a disruptive change in the way buyers buy has created a revenue dysfunction that stifles revenue growth. In his new book, Revenue Disruption, he also shows how to cure this ill using new thinking and Revenue Performance Management. Phil shares several key take-aways in this marketing automation software podcast discussion.

Marketing Automation


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25 minutes, 30 seconds (25:30)

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