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CRM Platforms — Increasing CRM Software Extensibility & Payback

CRM software platforms offer underlying tools and technologies to extend and adapt CRM solutions beyond the packaged application functionality. While underlying CRM platforms vary by vendor, most include the features sets and capabilities to support system integration, software customization and custom development, as well as facilitate mobile and social media objectives. In this discussion with Mark Wakelin of CRM consultancy Tquila, we discuss what to look for when evaluating CRM software platforms and how CRM platforms are adding value and extending CRM in order to future-proof CRM solutions and increase IT investment payback.

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