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 Customer.tv Marketing Software Eloqua CEO Joe Payne

Eloqua — Explains Revenue Performance Management
CX

Revenue Performance Management Benefits & How To Get Started

Joe Payne, Eloqua CEO, explains how Revenue Performance Management (RPM) grows top line revenues, and enables adopters to grow faster than their competition. He also describes how Eloqua has harnessed a library of best practices from the best marketers and enabled their marketing software so that others can replicate these marketing methods and techniques. Eloqua has also enabled their marketing automation software with best in class revenue performance indicators (RPIs) — including benchmarks such as campaign reach, pipeline velocity, conversion rates and ROI — that empower marketers to gauge their progress, performance and results among peer groups.

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