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 Customer.tv Customer Experience Michael Fauscette

Customer Experience & CRM Software Discussion with Michael Fauscette
CX

Customer Experience Management (CXM) — A Roadmap for CX Success

Customer Experience Management (CEM, CXM or CX) strategy and software technologies are being increasingly adopted by businesses of all sizes, however, the objectives, approaches, frameworks, processes and benefits vary dramatically. This video discussion with IDC analyst Michael Fauscette and Vantive Media CEO, Chuck Schaeffer, examines the business opportunity and benefits of Customer Experience, the intersection of CX and Customer Relationship Management (CRM), and offers several tips, tactics, techniques and advice to plan and succeed in Customer Experience Management deployment.

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