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 Customer.tv Customer Experience Esteban Kolsky

CRM & Customer Experience (CX) Discussion with Esteban Kolsky
CX

Customer Experience Management — And Its Role in Customer Strategy

Customer Experience Management (CXM, CEM or CX) is one facet of customer strategy, and along with Customer Relationship Management (CRM), social CRM and other customer-centric strategies and technologies contributes to a customer engagement continuum that delivers compelling benefits and competitive differentiation. In this conversation with CRM analyst Esteban Kolsky, he shares the CX business opportunity, the challenges to mitigate and the path to achievement.

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