Paul Greenberg Shares Lessons From CRM Idol Leaders
In this discussion between Chuck Schaeffer and CRM thought leader Paul Greenberg, the conversation examines the CRM Idol competition in a way that identifies key business lessons from the most impressive and finalists candidates, so that other entrepreneurs, start-ups and emerging growth companies can learn from them and replicate what works well. For example, the most successful businesses create messaging that is clear, business (not product or features) focused and outcomes-based. Candidates that didn’t make it to the finalists were often overtly product focused and without recognition for the importance of messaging and marketing, essentially taking a ‘build it and they will come’ strategy, and ultimately finding themselves disappointed when customers don’t come. Based on his review of the 60 CRM Idol candidates this year, Paul offers sage advice for start-up or emerging growth companies to achieve their maximum potential.
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