CRM, Social CRM & CX Discussion with Paul Greenberg

The Convergence of CRM, Social CRM & Customer Experience

Customer Relationship Management (CRM), social CRM (sCRM) and Customer Experience (CX) strategies and technologies are jockeying for customer centricity. Analyst and thought leader Paul Greenberg examines the intersection of CRM, social CRM and CX, explains how each influences the others and recommends how to create a customer centric business.

comments powered by Disqus

Related Podcasts


Brent Leary offers practical advice for SMBs deploying a social CRM program.	Paul Greenberg shares top benefits, metrics & success factors for deploying social CRM