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 Customer.tv CRM Paul Greenberg

CRM, Social CRM & CX Discussion with Paul Greenberg
CRM

The Convergence of CRM, Social CRM & Customer Experience

Customer Relationship Management (CRM), social CRM (sCRM) and Customer Experience (CX) strategies and technologies are jockeying for customer centricity. Analyst and thought leader Paul Greenberg examines the intersection of CRM, social CRM and CX, explains how each influences the others and recommends how to create a customer centric business.

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