A Data Driven Approach to CRM Strategy, Objectives & Performance

CRM Strategy Podcast Discussion with Jeff Tanner

Dr. Jeff Tanner, Associate Dean at Baylor University's School of Business and a founding partner of BPT Partners, advises that to develop a successful Customer Relationship Management (CRM) strategy its helpful to begin with conceptual objectives, prove and refine your theory in an operational mode, permit the results to hone the objectives in a way that strategy evolves from real-world actions, and then carry on a journey of continuous process improvement. It's sage advice for any business leader seeking to maximize their CRM strategy and CRM software investment.

CRM Strategy