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 Customer.tv CRM Jeff Tanner

A Data Driven Approach to CRM Strategy, Objectives & Performance
CRM

CRM Strategy Podcast Discussion with Jeff Tanner

Dr. Jeff Tanner, Associate Dean at Baylor University's School of Business and a founding partner of BPT Partners, advises that to develop a successful Customer Relationship Management (CRM) strategy its helpful to begin with conceptual objectives, prove and refine your theory in an operational mode, permit the results to hone the objectives in a way that strategy evolves from real-world actions, and then carry on a journey of continuous process improvement. It's sage advice for any business leader seeking to maximize their CRM strategy and CRM software investment.

CRM Strategy


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35 minutes, 45 seconds (35:45)

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