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 Customer.tv CRM Capgemini

CRM Advice—Strategy, CRM Software, Social CRM & Mobility
CRM

A CRM Discussion with VK of Capgemini

In this CRM discussion with Vikrant Karnik (VK), Head of Enterprise Cloud Services for Capgemini, he advises how businesses are leveraging social media and mobility with CRM strategies and CRM software applications—and shares the bottom line benefits they’re achieving. The conversation also offers advice for mitigating business and technology risks when deploying CRM, social CRM and business transformation projects. Looking forward, VK predicts the continued merging of consumer and business technologies, whereby employees use the consumer technologies they prefer for business purposes and customers use support and service not just from their enterprise suppliers, but also from communities of like minded participants.

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